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TrueBeautyRx is your personal skin care clinic and online beauty retailer for prestige skincare, cosmetics and spa products. Shea Boothe, a skincare industry leader and acknowledged beauty expert, is the Founder of TrueBeautyRx. Shea has spent 20 years working in sales and marketing, aesthetics education and product development for such beauty giants as Estee’ Lauder, Christian Dior and Aveda. In 1995, Shea was one of the original founders of the Dallas based start-up company, SkinCeuticals, and held ownership in the company until its sale to L’Oreal Corporation in 2005. In 2001, Shea Co-Founded another international skincare company, SkinWithin Inc., which markets and sales cosmeceutical products to dermatologists, plastic surgeons and high-end spas.

In 2007, Shea created TrueBeautyRx, a skincare consulting and special events marketing company. January 2009 marked the launch of the company’s online beauty website featuring a collection of skincare lines that Shea has coined the “Best of the Best” in Beauty”, her version of Oprah’s "Favorite Things." offers premium brands typically found only in doctor’s offices, luxury spas and high-end retailers but now are made conveniently available online through

Whether you’re looking for the best anti-aging eye cream or your favorite lipstick shade you’re sure to find it on Supported by our Medical Director, our aesthetics team is available to answer your questions or customize a personal skincare regimen. We’re here to help you determine what treatments are best for your skin type and skin condition, taking the guesswork out of the overwhelming skincare options. We’ll create a regimen that may include products from various lines, but the end result will be a system that is best suited for your individual needs and will achieve the proven results you are looking for.

We welcome your questions and are here to assist you over the phone with a personal consultation or you can visit our “Ask the Expert” section on the website for online support.

TrueBeautyRx will keep you informed on the latest happenings in beauty. We invite you to join our “Beauty Inner Circle” and be a part of an elite group that’s kept “in the know” of the latest product news and beauty trends and tips to achieve beauty that is more than skin deep.

Our motto at TrueBeautyRx is “where beauty is more than skin deep”, and our passion and commitment to giving back to our community especially to women and children’s charities is paramount. A portion of proceeds from TrueBeautyRx will be donated to those in need. When you are a customer of TrueBeautyRx, you will be doing more than just enhancing your outer beauty ... you will be giving back and making a difference ... and to us that is TrueBeauty!

Shea Boothe
Founder & CEO
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* Any information provided on this website or any linked websites are not intended as medical advice. If you have a medical concern, please consult with your physician.
TrueBeautyRx Skin Care Clinic and Beauty Bar | 6224 La Vista Drive, Dallas, Texas 75214 | 214.434.1664